Sony Pictures Entertainment has announced a “multi-territory exclusivity agreement” to create branded attraction rides, retail outlets, and hotel rooms based on the studio’s popular Jumanji franchise. According to a release, new experiences relating to the franchise will be launched across Merlin’s theme parks and waterparks in Europe, UK, and North America.

The first Jumanji experience to launch as part of this agreement will be the world’s first Jumanji ride, which will open this April at Merlin’s Gardaland resort in Italy, along with themed hotel rooms. The next announced brand activation is currently in development at a different theme park, with a targeted 2023 debut.

“Merlin is the ideal company to bring the world of Jumanji to life,” said Jeffrey Godsick, head of location-based entertainment at Sony Pictures. “Their commitment to strong storytelling, quality of craftsmanship, and fantastic guest experiences ensure that fans of Jumanji will be f…